第一章 单元测试

1、 Strategy part includes three areas，excluding ( )

A:Strategic
B:Strategic choices
C:Strategic action
D:Strategic analysis
答案: Strategic analysis

2、 In the process of enterprise business management，Corporate strategy design can be( )

A:Business process change
B:Information technology
C:Strategic action
D:Quality issues
答案: Strategic action

3、 本课程是从（ ）视角讲授企业经营战略。

A:决策视角
B:人文视角
C:管理视角
D:环保视角
答案: 决策视角

4、 Business Strategy includes five parts，excluding（ ）

A:Strategy in the same organization
B:levels of business strategy
C:elements of strategic management
D:the meaning of strategy
答案: Strategy in the same organization

5、 Strategic decisions are made under conditions of ( ).

A:simplicity
B:complexity
C:certainty
D:security
答案: complexity

6、 The characteristics of strategy exclude( )

A:Complex
B:certainty
C:impact on operational
D:Change
答案: certainty

7、 一个好的企业的宗旨（使命宣言）主要包括四个方面的内容，其中不包括（ ）

A:目的
B:战略
C:规模
D:行为标准
答案: 规模

8、 企业战略目标的具体表型形式我们常用SMART来表示，其中T代表（ ）

A:technology
B:time bound
C:teaching objective
D:realistic
答案: time bound

9、 The SMART of objectives，we know the S represents ( )

A:specific
B:strategy
C:science
D:Safety
答案: specific

10、 并购包括合并与（ ）

A:购买
B:选购
C:购进
D:收购
答案: 收购

第二章 单元测试

1、 In environmental issues，study guide includes three parts，excluding( )

A:macro-environment
B:organization in its environment
C:natural environment
D:industry and sector
答案: natural environment

2、 PESTILE represents six key words，and the T represents ( )

A:technological environment
B:technology
C:teaching environment
D:environment protection
答案: technological environment

3、 下列属于企业外部利益相关者的是（ ）

A:顾客
B:股东
C:管理者
D:环境
答案: 顾客

4、 Technological environment includes three parts，excluding( )

A:apparatus
B:technique
C:organization
D:environment
答案: environment

5、 环境保护主要包括六个因素，不包括以下（ ）

A:强化区域规划
B:完善环境破坏机制
C:丰富环境管理手段
D:提高农名的环境意识
答案: 完善环境破坏机制

6、 The key drivers of environment exclude( )

A:Market globalization
B:government globalization
C:government policy
D:global competition
答案: government globalization

7、 The competitive advantage of nations Porter’s Diamond excludes( )

A:factor conditions
B:demand conditions
C:government conditions
D:related and supporting industries
答案: government conditions

8、 Poter’s 5 Forces exclude( )

A:POTENTIAL ENTRANTS
B:INDUSTRY COMPETITORS
C:SUPPLIERS
D:CONSUMER
答案: CONSUMER

9、 下列属于企业长期目标的是( )

A:企业社会责任
B:销售收入最大化
C:生产成本最小化
D:利润最大化
答案: 企业社会责任

10、 IT on five forces excludes( )

A:entry
B:suppliers
C:customer
D:environment
答案: environment

第三章 单元测试

1、 Dynamics nature of competition excludes( ).

A:cycle of competition
B:environment
C:hyper-competition
D:industry life cycle
答案: environment

2、 The definitions of marketing can be divided into 3 parts，excluding( ).

A:identifying the customer’s requirement
B:satisfying the customer’s requirement
C:dissatisfying the customer’s requirement
D:anticipating the customer’s requirement
答案: dissatisfying the customer’s requirement

3、 In the following options，Corporate plans exclude( ).

A:environment
B:specific market
C:product
D:services
答案: environment

4、 In the following options，the marketing mix excludes( ).

A:product
B:place
C:promotion
D:protection
答案: protection

5、 In the marketing mix ，( )is the first one of Promotion.

A:attention
B:interest
C:desire
D:action
答案: attention

6、 The key words of consumer goods exclude( )

A:convenience
B:shopping
C:price
D:speciality
答案: price

7、 In the following options，( )is not the reason of why we segment market or customer.

A:specific need
B:special profits
C:specific environment
D:special production
答案: specific environment

8、 在管理决策中，许多管理人员认为只要选取满意的方案即可，而无需刻意追求最优的方案。对于这种观点，你认为以下哪种解释最有说服力？（ ）

A:现实中不存在所谓的最有方案，所以选中的都只是满意方案。
B:现实管理决策中常常由于时间太紧而来不及寻找最优方案。
C:由于管理者对什么是最有决策无法达成共识，只有退而求其次。
D:刻意追求最优方案，常常会由于代价太高而最终得不偿失。
答案: 刻意追求最优方案，常常会由于代价太高而最终得不偿失。

9、 We can segment not market according（ ）.

A:Geographical
B:lifestyle
C:behavior
D:Family background
答案: Family background

10、 In customer analysis，small business tend to fall into（ ）.

A:key customer
B:over trading
C:confused
D:impulsion
答案: over trading

第四章 单元测试

1、 In the following option，( )is not belong to the Ms Model.

A:manpower
B:money
C:machinery
D:macro-environment
答案: macro-environment

2、 In the following option，( )is not belong to the Ms Model.

A:markets
B:methods
C:materials
D:money
答案: materials

3、 Cost efficiency in business can be improves by four main way，excluding( )

A:economies of scale
B:supply costs
C:careful design
D:increase the price
答案: increase the price

4、 Knowledge management includes different parts，excluding ( )

A:learning environment
B:conflicting views
C:intuition
D:experiment
答案: learning environment

5、 In Product Life Cycle，which one is the third period( ).

A:maturity
B:growth
C:senility
D:decline
答案: maturity

6、 Among three levels of benchmarking，which one can improve competences in separate activities.( )

A:quantity of resources
B:sales calls per sales person
C:market share
D:productivity
答案: sales calls per sales person

7、 若MP4产品得到消费者认同，预计需求会剧增，生产MP4厂商最应该考虑实施（ ）战略。

A:前向一体化
B:后向一体化
C:横向一体化
D:混合一体化
答案: 横向一体化

8、 对于钢铁行业来说，最明显的竞争特征是（ ）

A:价格
B:规模经济
C:转换成本
D:差异化
答案: 规模经济

9、 Which one is not belong to SWOT Analysis( )

A:strengths
B:weaknesses
C:opportunities
D:thanks
答案: thanks

10、 目前大中城市餐饮中，消费者越来越倾向于有档次、有品味的餐馆，“物美价廉”已经不是人们就餐的首要选择。这是宏观环境中（ ）因素影响的表现。

A:政治法律环境
B:经济环境
C:社会文化环境
D:技术环境
答案: 社会文化环境

第五章 单元测试

1、 What is the main purpose of the enterprise? （ ）

A:Profit
B:gain market share，
C:expand the scale of the enterprise
D:improve the management level
答案: Profit

2、 Which of the following is a research and cognitivism explanation of business ethics and organization?（ ）

A:Utilitarianism
B:Deontological
C:Natural law
D:All the other choices are correct
答案: All the other choices are correct

3、 To whom does the classical view hold the firm accountable?（ ）

A:Shareholders，
B:the company itself，
C:employees，
D:society
答案: Shareholders，

4、 To whom does the socio-economic view hold the firm accountable?（ ）

A:the company itself，
B:employees，
C:society
D:Management stakeholders， including shareholders
答案: Management stakeholders， including shareholders

5、 以下哪项是利益相关者群体？（ ）

A:内部利益相关者
B:与企业有联系的人群
C:外部组织
D:其他选项都是
答案: 其他选项都是

6、 Are the objectives of stakeholders the same as those of the business?( )

A:Same
B:different
C:not sure，
D:not exactly the same
答案: not exactly the same

7、 What is Corporate governance?( )

A:Corporate governance can be defined as the conduct of senior officers in an organization. The governance framework is who the organization serves and how are priorities decided.
B:Corporate governance regulation arose due to abuses of power by senior executives and they provide and balances to senior executive power. Examples include the combined code in the UK and the Sarbanes-Oxley Act in the US.
C:This is consequence of the agency problem- the owners of larger businesses (shareholders ) being separated from the managers ( directors) who act as their agents but may in reality seek their own personal objectives.
D:All the other choices are correct
答案: All the other choices are correct

8、 What levels of organizational culture are involved?（ ）

A:Values
B:Attitudes
C:Norms
D:All the other choices are correct
答案: All the other choices are correct

9、 企业的商业图景不包括以下哪项？（ ）

A:神话故事
B:文化象征
C:市场份额
D:权力关联
答案: 市场份额

10、 米尔斯和斯诺认为企业是通过（）来体现自己的文化高度的？（ ）

A:企业架构
B:企业战略
C:企业对风险的有效规避
D:企业绩效表现
答案: 企业战略

第六章 单元测试

1、 What are the disadvantages of unrelated diversification?（ ）

A:spreads risk
B:horizontal synergies often difficult to achieve
C:lack of identity
D:build on brand and reputation
答案: lack of identity

2、 What are the advantages of related diversification?（ ）

A:spreads risk
B:wider opportunities
C:build on brand and reputation
D:horizontal integration makes use of current capabilities
答案: horizontal integration makes use of current capabilities

3、 以下哪项不是企业创造价值的途径？（ ）

A:展望
B:干预
C:资源
D:市场
答案: 市场

4、 Which of the following is a specific and objective form of enterprise strategy?（ ）

A:Portfolio managers
B:Synergy managers
C:Parental developers
D:All the other choices are correct
答案: All the other choices are correct

5、 What is not involved in corporate strategy at the business level?( )

A:Generic strategy
B:Strategic direction
C:Profit
D:Method
答案: Profit

6、 波特的具体战略安排包括哪个？（ ）

A:低成本导向
B:差异化
C:集中化
D:其他选项均正确
答案: 其他选项均正确

7、 What are the advantages of implementing cost leadership strategy?（ ）

A:establishes a barrier to entry;
B:enables firm to remain profitable in price cutting phase of mature industry;
C:allows price cuts to win market share
D:All the other choices are correct
答案: All the other choices are correct

8、 What are the advantages of focus strategy?( )

A:provides a strategy for coping with a fragmented market
B:creates a barrier to entry through product differentiation
C:reduces the impact of price competition from rivals through switching competitive emphasis away for price
D:establishes a barrier to entry
答案: provides a strategy for coping with a fragmented market

9、 The strategies need to be made sustainable by( )

A:price based
B:differentiation
C:lock in
D:All the other choices are correct
答案: All the other choices are correct

10、 What should be considered for the external development of enterprise strategic choice?（ ）

A:organic growth
B:advantages
C:swifter access
D:drawbacks
答案: swifter access

第七章 单元测试

1、 Which of the following is not an element of enterprise configuration?（ ）

A:structure
B:process
C:resources
D:relationships
答案: resources

2、 Which is the extension of the matrix structure?( )

A:team
B:Companies
C:organizations，
D:interests
答案: team

3、 Which of the following is part of Mintzberg’s Goldeneye organization?( )

A:Technostructure
B:Strategic Apex
C:Support Staff
D:All the other choices are correct
答案: All the other choices are correct

4、

Which of the following is input control?( )

A:Indirect input controls
B:Direct input controls
C:Balanced scorecard
D:Both Indirect input controls and Direct input controls
答案: Both Indirect input controls and Direct input controls

5、 从财政角度来看，企业的目标是什么？（ ）

A:繁荣
B:供给
C:低的坏账
D:偏好
答案: 繁荣

6、 组织内的组织结构关系表现为（ ）

A:网络
B:组织内不同部门之间的联结
C:灵活的公司
D:虚拟组织
答案: 组织内不同部门之间的联结

7、 What are the characteristics of a Pro-centralisation enterprise structure?( )

A:Avoids overburdening top managers
B:Improves motivation of more junior managers
C:Easier to coordinate
D:Greater awareness of local problems
答案: Easier to coordinate

8、 What are the characteristics of a Pro-decentralisation enterprise structure?( )

A:Easier to coordinate
B:Senior managers can take a wider view
C:Cheaper
D:Greater awareness of local problems
答案: Greater awareness of local problems

9、 What are the characteristics of fiscal control?( )

A:A philosophy based on manageable businesses
B:Focus is on annual profit targets
C:The role of the centre is to approve budgets and monitor performance
D:All the other choices are correct
答案: All the other choices are correct

10、 战略控制的特征是什么？（ ）

A:一种基于不同业务的哲学
B:一种基于可管理的业务的哲学
C:重点是年度利润目标
D:主要作用是批准预算和监督执行情况
答案: 一种基于不同业务的哲学